Brand Gudelines
Introduction
Logo
Colors
Typography
Contact Us
Introduction
Background
This Brand Guide defines the core elements that shape the RedOwl identity—our mission, visual language, behavior, and communication principles.
Use it as the single source of truth for maintaining brand consistency across every touchpoint.
Logo
Wordmark
Our wordmark is the primary visual identifier of RedOwl.
It must always be used with care and never altered, distorted, or redrawn.
>> Download Wordmark
Usage of Wordmark
The wordmark represents our brand across all official touchpoints.
Use
Brand Red
on light or neutral backgrounds.
Use the White version on Red backgrounds.
Clearspace
Maintain clear space equal to the height of the letter "e" around the wordmark on all sides.
This ensures legibility and maximum visual impact.
Icon
The RedOwl icon is a distilled, simplified representation of the owl—recognizable, timeless, and highly scalable.
>> Download Icon
Usage of Icon
It may be used independently when the full wordmark is not appropriate,
such as:
Social media avatars
Favicon & app icons
Dense or constrained layouts
Make sure you,
Use the Red icon on light or dark backgrounds.
Use the White icon on Red or heavy color backgrounds.
For avatars or profile images, the white icon on a red vignette is preferred.
Clearspace
Maintain a minimum clear space equal to 25% of the icon's full width on all sides.
Dos and Don'ts
Do,
Keep proportions intact.
Use approved color variants.
Provide clear space.
Don't,
Angle or rotate the logo.
Add gradients, strokes, textures, or effects.
Stretch or compress.
Place the red logo on red backgrounds.
Crop any part of the logo.
Colors
Light
Hex : #F5F5ED
RGB : 245, 245, 237
CMYK : 0%, 0%, 3%, 4%
Darkest
Hex : #161C16
RGB : 22, 28, 22
CMYK : 21%, 0%, 21%, 89%
Brand
Hex : #FF0000
RGB : 255, 0, 0
CMYK : 0%, 100%, 100%, 0%
Light Accent
Hex : #E0DCC6
RGB : 224, 220, 198
CMYK : 0%, 2%, 12%, 12%
Pale Blue
Hex : #AAC1BF
RGB : 170, 193, 191
CMYK : 12%, 0%, 1%, 24%
Grey
Hex : #8F948C
RGB : 143, 148, 140
CMYK : 3%, 0%, 5%, 42%
Dark
Hex : #232B22
RGB : 35, 43, 34
CMYK : 19%, 0%, 21%, 83%
Typography
Primary Font Family
RedOwl uses Inter across all communication. Inter is modern, functional, and highly legible—perfect for enterprise‑grade interfaces and dense financial content.
Use weights and styles thoughtfully to create hierarchy and clarity.
Augmented
Pre-Transactional Intelligence for CFOs
Augmented
Pre-Transactional Intelligence for CFOs
Augmented
Pre-Transactional Intelligence for CFOs
>> Download Font
Contact Us
Contact Info
For further clarifications, approvals, or brand-related decisions, please contact:
Megan Howard
megan@redowl.ai
Real-time Governance for the Office of the CFO
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